Top 5 iOS Business Apps Performance in Ghana Q4 2023

The fourth quarter of 2023 saw varied performance trends among the top 5 iOS business apps in Ghana. Here's a closer look at their weekly downloads, revenue, and active user trends based on data from Sensor Tower.

WhatsApp Business experienced a gradual decline in weekly downloads, starting from 11.9K in late September and ending at 8.4K by late December. Active users fluctuated slightly, peaking at 183.4K in early December before settling at 176.8K by the end of the quarter.

Zoom Workplace showed consistent weekly downloads, with numbers hovering around 3K to 4K throughout the quarter. Revenue peaked at $455 in mid-October and generally stayed above $200 for the rest of the period. Active users peaked at 72.1K in early December but saw a slight decline to 68.7K by late December.

Google Chat maintained steady weekly downloads, ranging from 2.7K to 3.6K. Active users saw a peak of 41.2K in the last week of December, reflecting a gradual increase over the quarter.

LinkWorldVPN had a declining trend in weekly downloads, starting at 6.1K in late September and dropping to 1.9K by late December. Active users remained relatively stable, peaking at 18.3K in early December and ending the quarter at 17.8K.

LinkedIn: Network & Job Finder saw weekly downloads decrease from 2.4K in early October to 1.7K by the end of December. Revenue showed a positive trend, peaking at $2.5K in mid-December. Active users fluctuated, peaking at 42.9K in late September and decreasing to 38.1K by late December.

For more detailed insights and data, visit Sensor Tower.